Hi, I’m Avi!
I know what it's like when the life you're living isn't working anymore and I've had to rebuild mine more than once. Every one of those moments required an identity shift.
Before I stepped into this work, I was an engineer for eight years. I loved engineering and was doing well in my career. I was working in academia and on a path towards a PhD. On paper, everything looked exactly as it should. I knew I could earn the title, build a strong reputation and continue climbing the ladder.
But something felt missing…
The journey
I was constantly working, striving and chasing the next milestone until one day I injured my knee. I saw several doctors, but although nothing serious showed up, I was still living with pain. I remember feeling hopeless, wondering if this was simply something I would have to live with.
That experience changed everything.
It made me realise that healing can be more complex than treating the physical body alone, and it sparked my curiosity about holistic approaches.
I began exploring Reiki, and that opened the door to an entirely new way of understanding myself and the people around me. It was the beginning of my spiritual journey.
As I kept learning, I trained in coaching and discovered tarot and astrology — not as tools for predicting the future, but as powerful tools for building self-trust, self-awareness and understanding the patterns that shape our lives.
Now I guide other ambitious women on their journey to step into their power and build a life that they can’t stop thinking about.
Identity shift through chronic illness
For years, I struggled with recurrent UTIs that impacted so many areas of my life — my health, relationships and ultimately, the way I saw myself.
What began as a search for answers became a much deeper journey of learning to trust my body, advocate for myself and recognise where I had spent years overriding my own needs.
Along the way, I began exploring holistic wellbeing, Reiki, Ayurveda, journaling and coaching alongside my medical care. The journey taught me so much about self-trust, resilience and the importance of feeling empowered in your own life.
Today, I share my story in the hope that it helps other women feel less alone in their own journeys and reminds them of the power of continuing to advocate for themselves.
My Approach
Today I help people navigate the moments in life when everything seems to be changing — a career crossroads, a relationship ending, a loss of direction, or a growing feeling that they're meant for something different.
I've learned that these turning points can feel overwhelming. But they can also become the beginning of an entirely new chapter.
I teach tarot because I believe tarot is a tool that helps us slow down, reflect and ask better questions about our lives. More importantly, it helps us strengthen one of the most important relationships we'll ever have — the relationship with ourselves.
Because when we learn to listen to our own intuition and build self-trust, we become far more confident in navigating whatever life places in front of us.
Find out more about my signature program below.